The Women in Architecture group champions high-achieving women in the built environment industry, empowering the individual to put themselves and their work forward. The project needed an identity in order to create a network of women at the practice, as well as to link to other external groups.
Inspired by the words strength, creativity and equality, the identity is separated from the stereotypical concept of female. Using abstract shapes and gender-neutral colours achieves results that are evocative and intriguing to all kinds of audiences.
The project comprised an app, microsite and promotional material design to boost the monthly external events and the WIA network including profiles of women in the practice and event speakers as well as a monthly podcast and data involving female architects in the country.