Founded in 1842 by Luis Mira, Casa Mira is well known for its traditional Christmas sweets. Being recognised for its product but not having a strong identity, they asked for a rebranding that would help to attract a younger audience.

The logo is built using a combination of a contemporary sans serif and serif fonts in aim to keep a sense of tradition. The I in Mira resembles the shape of the whipped cream in a Pepito, one of their most famous pastries.

Casa Mira’s identity resides in its artisan and authentic method. The palette in white and pastel tones gives the brand a contemporary but still approachable feeling.