Atelio is environmentally conscious living made easy. Designed and shaped by the homeowner, Atelio modular homes are built from cutting edge technology and recycled materials, offering an unprecedented turnaround. From day one, residents enjoy a new connection with their surroundings and a community development that provides space and freedom unheard of in its price band.
Atelio is the joint venture of three different companies and they needed the creation of a new brand for their modular housing project. The logo and elements resemble the modularity and fun aspect of the brand, letting the user create its own house and choose from a different series of schemes to join a sustainable community. A vibrant colour palette and geometric shapes inspired by the different angles and panels the houses are built with forms the rest of the identity, creating a playful and approachable look that differentiates Atelio from its competitors.
Applications include the creation of a stand for 2017’s UK Construction Week, celebrated at NEC Birmingham. The stand is an example of a real size house and includes information panels, materials and a light table showcasing a master plan example and different housing schemes with 3D printed models.